[picapp src=”0269/407bbd21-b363-4211-b3cb-5beddd8008f1.jpg?adImageId=7170919&imageId=273014″ width=”234″ height=”156″ /]Does your business have you stuck in a rut? Is the economy getting you down? No one buying what you’re selling? Are you wishing your product could have been included in the government’s [US] “cash for clunkers” program so that you could have raked in an influx of money?
- “…The enormously successful CARS program helped consumers who turned in gas guzzlers buy nearly 700,000 more fuel efficient vehicles in fewer than 30 days. By late September the U.S. Department of Transportation paid all eligible and complete dealer transactions. “There can be no doubt that this program drummed up more business, for more people, in more places at a time when our economy needed help the most,” said Transportation Secretary Ray LaHood….”
Are you wishing this was last year or even the year before?
- “…Yesterday, all my troubles seemed so far away
Now it looks as though they’re here to stay
Oh, I believe in yesterday….” – opening lyrics for “Yesterday,” on the Beatles’ “Yesterday…and Today” album released 1966
Yet the business skies could be looking brighter. Or maybe just less dark. Denise O’Berry writes, “…the good news is that the talking heads are discussing a positive outlook on the horizon….” Denise, in her article, points to several surveys that reflect some hope for small business owners: “…the general consensus is that the economy is slightly better….” A great article for anyone looking for an upside for small business.
I would say that as a small or home-based business person you, like me [I am also a home-based business person] would judge a brighter horizon by these indicators:
- sales of your products/services are not falling
- sales of your products/services are increasing
- fewer to no returns of products or cancellations of services
- being able to pay your bills in full and on time
- having enough profit to purchase raw materials
- having enough profit for operation improvements [even if that is just some updated, new books for your business bookshelf]
- daring to dream that in 2010 you’ll be able to expand either your product line, your service offerings, your marketing outreach or other improvements to your business
Denise concludes her article with: “…You’ll have to continue to keep a sharp eye on expenses and pay close attention to collecting your receivables to stay afloat. Even in a flush economy that’s how small business should operate to stay on the positive side of cash flow. Today’s economy just makes the challenge a bit tougher. But I know you can do it….”
To this I add the advice to keep doing what works; keep your dreams alive and know that this too shall pass. Or, in the words of the Beatles’ “All You Need Is Love” [Magical Mystery Tour album 1967]:
- “…There’s nothing you can do that can’t be done….”
- “…There’s nothing you can make that can’t be made….”
- “…Nowhere you can be that isn’t where you’re meant to be….”
Song lyrics are always a bit mysterious, but I take these phrases in a positive, hopeful way.