Direct selling is a great vehicle as a home-based business. That said, why does it get such a negative vibe? You mention “direct selling” to someone and they squish up their face as if they’ve just bitten into an unripe lemon [which is a truly bad taste]. However, people all over the world purchase products from direct sellers every day of the week, every week of the year. Products like cosmetics and functional beverages and vitamin supplements and baskets and food containers and scrap-booking supplies and home decorative elements and health and life insurance are all examples of direct selling products. In fact, some of the most well-known products in the world cannot be purchased in a retail store…they have to be purchased from an independent contractor [or consultant or distributor or agent]. Billions of dollars in sales every year are generated through direct selling.
So what’s so bad about direct selling as a home-based business? Here are some of the inaccuracies I’ve heard:
- I don’t want to go door-to-door. If you were interested in my product, you would never hear about it because I knocked on your front door. Most products sold by direct selling independent contractors are done by invitation and referral. In fact, the income opportunities with which I’m affiliated discourage this type of selling mechanism…it’s a pure waste of time and effort.
- I can’t sell. Good, then don’t. As sales guru Jeffrey Gitomer says, people don’t want to be sold they want to buy. Don’t “sell” something, share information. Ask questions. Let’s say you are in conversation with someone and the subject of health comes up and your product is a vitamin supplement; ask the person how they are managing that aspect of their health maintenance and would they be interested in some information about your product? Give them the information and let them make their own decisions.
- I can’t represent something I don’t believe in. Well then, don’t. You can’t get excited about something you aren’t excited about. For instance, I could never talk passionately to you about the juice product I represent if I was not already passionate about it. And I’m passionate about it because I use my own product for my own health benefit. And because I do benefit from it [and so does my family] then I’m quite excited to tell you about it.
- I can’t afford a large inventory. That’s a good thing because now-a-days not only don’t you need one, with many direct selling companies you ought not to have one. With the internet and the availability of sales websites, your customers have the convenience of shopping online and having their orders drop-shipped to them. You don’t have to stock your garage with product that you aren’t sure will move. To me, in my business, this means I have the assurance that my customers are getting the freshest product direct from the distribution point…not from stock I’ve had sitting in my garage.
- It’s too expensive to start a business. Depending upon the product or service, this may not be true. There are some direct selling companies that cost in the $200-300 range to enroll [which includes kits/samples] and there are direct selling companies that cost far less to enroll [one of the two income opportunities with which I’m involved is offering no-cost enrollment this year as example].
- I don’t have the time. Time spent working your business is a personal choice. A direct selling home-based business differs from a “job” where it is your employer who sets your work hours. With your own business, you decide how many hours per day/week you’ll work, what time during the day – when you start, when you stop…you even decide if you don’t work at all any given day. It’s your business.
There is, in actuality much that is great about direct selling…so much so that about 59 million people worldwide are involved in this industry. If you are among the thousands of people wondering if a direct selling income opportunity would help you in your current financial situation, then give it a look. It costs nothing to look and the benefits of involvement are rich.
Filed under: 1, Attitude, Business-general, Direct Selling, Home-based Business | Tagged: belief, business, Direct Selling, home-based business, income opportunity, independent distributor, Jeffrey Gitomer, multi-level marketing, network marketing |