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Look at your business from the outside in

Those of us with home-based businesses spend our time looking out at the world from inside our business.  We see clients and customers, prospects and associates, opportunities and closed doors.  But what would happen if we were to look at our own business from the outside in?

Imagine yourself as a prospective customer of your business.  Would you be treated with courtesy and respect?  Would you be given enough information to make an informed decision as to whether to purchase the service or product?  If you decline would that “no” be received with grace and goodwill?  Will you feel as though the door has been left open for you to come back at a later time when maybe that product or service would be of benefit to you?

  • It’s important for prospective customers and clients to feel as though they are welcome guests not prey.  Yes, you want them to purchase from you, but you also don’t want to scare them away or pressure them into buying something they really don’t want or need – that always comes back in a negative way.

Imagine yourself as an established customer of your business.  Are you remembered on your birthday?  Your anniversary?  Do you get a Christmas card?  Are you made to feel like a valued part of the team?  Do you believe you receive the kind of attention that will make you want to refer others to this business and product or service?  Do you ever feel pressured to buy more than you are currently willing or able to?  Is every purchase you do make appreciated?

  • Our customers are our life-blood.  Without them we have no business.  Customer Service is about valuing and appreciating the people who purchase our products and services…no matter the quantity or frequency of purchase.

Now imagine you are a prospective new distributor or contractor for a direct selling/network marketingtype of business.  Many home-based businesses are of this type.  This type of business has, in a manner of saying, two products: the one that is retailed and the income opportunity.  You make income by retailing your product but you also make income in the form of commission and bonuses based on overall sales volume of  your “downline.” [downline: people you sponsor who are themselves retailing product and sponsoring new distributors]  As this prospect do you feel like you are being given enough information to make an informed decision as to whether this opportunity is a fit for you or not? 

  • With a direct selling/network marketing business that has a sponsoring aspect, this is the “tricky” aspect – you want to present the income opportunity, but you want to do it in such a way that the prospect feels valued and not pressured.  No one wants to feel as though they were merely a number or just another fish on the stringer.

Sometimes it’s a good idea to step back and look at our business through the eyes of our customers, prospective customers, business associates…even our family and friends.  Maybe if we look through those lenses we can spot the areas needing some refinement or innovation or just improvement.

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One Response

  1. Its hard to look from the outside, you have to bring in help to do that and then be willing to HEAR what they are saying.

    Dr. Letitia Wright
    The Wright Place TV Show

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