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You really do have to advertise your business

If you are in business, you have to advertise.  If you hope to make a profit, you have to advertise.  If you want people to know about your business, your product or your service…you have to advertise.

Advertising is letting people know…it’s disseminating information that you think people need in order to:

  • find you or your place of business [whether a physical building or an internet address]
  • know what your business has to offer
  • make an informed decision as to whether to visit or purchase or hire…whatever it is you want customers to do

Advertising has little to no cost and has big costs:

  • word-of-mouth doesn’t cost a penny, but is extremely valuable – you need the goodwill of your current customers with the hope of getting referral customers
  • publicity doesn’t cost more than time, paper and postage: press releases, flyers, car decals, business cards, your business’s web address in your email signature, social networking online
  • ad space is where the money comes in: whether ad space online or in your local newspaper or other types of publications or radio and television

You could do billboards and sidewalk sandwich boards.  You could even hire those folks who’ll put on those costumes and dance on street corners.

Regardless of what your business is, you do have to advertise.  You do need to tell people what your business is all about and why they need your product.  Or service.

If you have a home-based, network marketing business or direct selling business…you do have to advertise.  Whether it’s face-to-face telling folks about your business or putting up ads online using Goggle’s adwords, you have to find a way to drive customers to your door.

So…what part of your current business plan addresses this all-important component?

**here’s my advertisement: for information about a great home-based business visit my website.

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