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2 points about direct selling

Two big points about direct selling are: 1) what it is…and 2) what it isn’t.   And what direct selling is…is so much more than what it isn’t. 

First, what direct selling is not:

  • direct selling is NOT a get-rich-quick-scheme.  Besides con games by professional con artists or out-and-out thieves [and they are criminals by-the-way] , there are no get-rich-quick-schemes.  You might make a profit one day on the stock market, but you’ll lose another day.  You don’t sign on with a direct selling company hoping that magically you’ll quickly get rich.
  • That’s it to what direct selling is not…not a scheme, scam or illegal operation of any kind.  It’s just a business model – a way of doing commerce.

What direct selling is:

  • a way of doing commerce: selling a product or service person-to-person.  You can literally do this one person at a time, or hold a meeting or party in someone’s home or office and demonstrate your product(s).  Direct selling contractors are independent business people who do not have a brick ‘n mortar storefront. 
  • direct selling is a business, and like any other business, your success will depend upon what work you put into it.
  • a direct selling business is an opportunity…a way to earn for yourself either 1)extra money to supplement what you are currently doing, or 2)replace what you’re currently doing altogether [again, depending upon your work ethic and willingness to learn business acumen and selling skills], or 3)be its own opportunity – you don’t currently have income but are in need of some and want the leverage of a business with which you call the shots.

There are many direct selling businesses that are right now offering millions of people around the world the opportunity to either add a little extra income each month or a lot.  Such companies as Avon, B’s Purses and Accessories, Creative Memories, Discovery Toys, Inc., The Kirby Company, The Longaberger Company….there are hundreds.  The Direct Selling Association at this time lists over 200. 

Direct selling…as a phrase…is also not a compensation plan, nor is it catalogue sales.  Phrases such as direct marketing tend to indicate that the message about products or services are directed at end users – definitions vary.   If I were to put a brochure about my product into your hands, then I am directly marketing [literally means informing] you about my product.  It is a function of selling – whether you are in the direct selling industry or any other type of retail sales industry. 

Multi-level marketing, single-level marketing – these are phrases that have to do with compensation plans [how you are paid] of a direct selling company.  The ways of compensating independent distributors vary from company to company.  You would need to do your research and due diligence on the type of product/service and direct selling company you are interested in and then to determine which type of compensation plan appeals to you.  Again, there is nothing evil about the phrases multi-level marketing, they are simply descriptive of a compensation plan.

One other phrase heard a lot is network marketing…again it is a phrase used to describe selling person-to-person.  You build a network of contacts through which you market [inform people] about your product or service.  No mystery here.

Back to my 2 points about direct selling.  1.  direct selling is not something bad that makes your forehead crinkle.  2. direct selling is selling products/services person-to-person.

I am an independent distributor for a direct selling company and love the freedom this type of income opportunity allows.  I did my due diligence.  I found a product I love, a company with which I’m pleased to be associated [as my grandfather used to say: never work for or with something or someone that you can’t hold your head up in society]; and I love the potential for income that this compensation plan shows.  The company with which I’m associated is exciting and right now is offering some pretty exciting things.  If you’d like to know about it, please send me an email.

Have an awesome day.

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3 Responses

  1. Linda,

    I think direct sales get a bad rap sometimes because of a few people’s negative experiences with it. People don’t want to be fast talked into making a sale and will always resent it if they are. Unfortunately there are some sales people that use this tactic and ruin it for everyone else. It’s good that you are educating people about this. Hopefully you can help get rid of the negative stereotype that has been attached to direct selling and multi-level marketing.

  2. Thank you so much for the encouragement. I’m still amazed that so many people accept the misconceptions about the direct selling business model without checking for themselves. It is a billions of dollars industry around the globe and is helping so very many people.

  3. Linda,

    Direct selling when done right is a beautiful thing. Eventually most everyone will be using the Internet to offer solutions instead of just opportunities. Isn’t that what everyone really wants. Thanks for your post!

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