Offering your customer the very best quality is a good business decision. Quality and value are key indicators of potential success – would you agree?
Here’s a question: does “quality and value” have to hinge on price? I don’t think so. Two cases in point:
Yesterday I stopped and had a late lunch at the In-N-Out Burger in my town. I like the location…it’s right off the freeway yet very close to home. This one has a generous outdoor seating area with its bright red and white umbrellas and the view – although it does sit right there next to the parking lot – the view affords gazing out at the nearby golden hills. And there are a lot of trees in this little shopping center. So, all-in-all a pleasant area. Also, the day was in the 80’s, so temperature-wise it was very nice. And, it was about 2 p.m. so no lunch crowd.
My fries were not only fresh, they were hot and perfectly salted. I took my red basket with lucious fries and hamburger and iced tea outdoors to one of the tables and thoroughly enjoyed my lunch. These were the best fries I can ever remember eating. Great quality. Great value. Great price.
I’d like to do another “quality and value” example. The product I represent is one I began as a customer with. For an entire year I was a customer. This product is “just” juice – no water added, and you don’t have to mix it with water to drink it. You drink 4 ounces daily. The taste is awesome. I love it. The health benefits from ingesting such a nutritious mix can only be expressed anectodatally as this juice is not a drug or medicine, but nutrition does indeed improve and optimize the body’s health. So I’ll just tell you that I have high energy and no joint pain and leave it at that. Quality. The value is in the health benefits and the convenience [no mixing it with water, only 4 ounces a day]. Great price. Depending upon which kind of customer you choose to be you can buy it retail, preferred customer retail, wholesale customer or wholesale as a distributor.
Quality and value. It’s why I go to In-N-Out Burger for fries and why I began drinking my juice. Any business, whether it’s product is an item, an idea or a service, should make quality and value key attributes.