Three BIG facts about Network Marketing:
1. The Direct Selling industry is huge. United States sales totaled $32.18 billion in 2006.
2. More than 74% of the American public purchased goods/services through the Direct Selling industry in 2006.
3. Worldwide sales are more than $109 billion.
Whether you call it “network” marketing, “direct” marketing, “direct selling,” “relationship marketing,” or “multi-level” marketing, the Network Marketing industry is huge…and growing. The Direct Selling Association’s numbers [cited above] are impressive, and will be even more so when they finish their 2007 surveys of the industry.
More and more people seem to be seeing this industry as a way to either augment their existing income source(s) [jobs, investments] or they are using direct marketing as a sole income source. The very fact that the company I represent as an independent distributor reached $1 billion in sales in its less than 4 years of existence [launched in January of 2005] is awesome validation of this industry’s business model.
Scott Allen, of About.com, says “Network marketing is just a business model, and it really amounts to ‘micro-franchising.’ Its upside is that it has a very low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.” [For his full article go to: http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwithmlm.htm ]
With the current shadow on the economic landscape [high gasoline and food costs, housing costs, credit crises] threatening recession, looking into a home-based business via a network marketing company is a good idea. One option in hard economic times is to cut-back, another is to increase your revenue sources.