One of my favorite authors is John Jantsch of Duct Tape Marketing Blog. I am frequently informed, educated and inspired. One post in particular http://www.ducttapemarketing.com/blog/2008/06/09/the-hierarchy-of-social-marketing/ addresses an issue that small business people – just like me! – have with the “new” idea of social marketing. The graphic of the Hierarch of Social Marketing that John has with this post gave me a visual road map and I learned that – oh my goodness – I needed a blog.
Check out this chart and see where you are in your journey in social marketing.